CSR Portal and Loyalty Program UX

Bare Escentuals is a large health and wellness brand. They engaged ePrize to create an ongoing customer rewards program and customer service portal.

I worked on the original RFP and was the lead UX designer and IA.

Role

  • Lead UX designer
  • Lead IA
  • Designed and created project wireframes including technical specs
  • Interviewed varies roles in app including clients, customer service reps, phone center operators and store clerks
  • Parsed 100s of pages client provided data and requirements gathered over a two research project
  • Identified and authored technical proposition for various touch points and integrations of technical systems including POS, CSR, and more