Bare Escentuals is a large health and wellness brand. They engaged ePrize to create an ongoing customer rewards program and customer service portal.
I worked on the original RFP and was the lead UX designer and IA.
Role
- Lead UX designer
- Lead IA
- Designed and created project wireframes including technical specs
- Interviewed varies roles in app including clients, customer service reps, phone center operators and store clerks
- Parsed 100s of pages client provided data and requirements gathered over a two research project
- Identified and authored technical proposition for various touch points and integrations of technical systems including POS, CSR, and more