Wayfair, Remote Senior Manager, Technical Program Management, Customer Experience
February 2022 to 2025
At Wayfair, I led a $100M+ digital replatforming initiative that transformed customer journeys across five global brands and four markets. I scaled platform adoption from 22% to 72%, drove $68M+ in incremental revenue, and introduced GenAI-powered tools for reporting and user story generation. My role spanned enterprise-wide orchestration, delivering 28+ replatformed experiences across 200+ contributors and implementing OKR, RACI, and risk frameworks that improved velocity, alignment, and visibility at scale.
American Express, AZ Principal of Product | Sr. UX Architect
July 2018 to February 2022
At Amex, I led and designed UX strategy and product development for international card application and authentication flows, including a PSD2-compliant onboarding experience adopted by over 1.2 million users. The SafeKey checkout redesign reduced abandonment by 70% and generated $11M+ in incremental bookings. I co-led research, journey mapping, and enterprise-wide design system adoption across 26 global markets, helping scale secure, accessible, and conversion-optimized experiences worldwide.
JumpFuel, Remote Sr. UX/UI Designer, Development Team Lead
August 2017 - April 2018
Researched and designed native mobile app screens and a new, web-based administration tool for V1, the leading mobile golf training app. Designed artificial intelligence (AI) and machine learning (ML) capabilities to produce training and presentation materials. Led a UI development team using Agile delivery methodology. Researched and designed e-commerce, scheduling, and messaging interactions.
GTB, MI Associate Director, Product Tech Enablement and Innovation, UX/UI/XR
August 2012 - July 2017
At GTB, I served as a product design and innovation lead for Ford’s connected mobility experiences. Coining the name “FordPass” and shaping the app’s early strategy. I CAD-modeled and built physical kiosks, wearable demos, and synchronized multi-screen displays for executive showcases. I also launched Lincoln’s first responsive website, enabling Ford’s mobile-first shift, while delivering immersive digital experiences showcased at SXSW and Ford HQ.
Hello World, MI Team Lead, UX Architecture & Front-End Development
May 2006 - August 2012
At ePrize, I led UX architecture and front-end development for high-traffic, multi-language loyalty platforms used by millions. I built the Xbox Rewards system across 10 languages, launched programs for Tesla and Coca-Cola, and created a reusable microsite engine that powered hundreds of promotions. My mobile-first design standards set the foundation for scalable, responsive UX across the agency’s Fortune 500 client base.
